Sales and Business Development Strategies

That connect and convert

Welcome!  Our sales and business development programs help salespeople do their job more efficiently with sustainable referral networks that bring business to you over and over again.

Trust Equation

What is the Trust Equation and How Can It Help You Convert?

The trust equation is a mathematical representation of the measurement of one’s trustworthiness. It is calculated by the use of 4 variables: credibility, reliability, authenticity, and self-interest. They are each utilized in turn to represent various aspects of one’s trustworthiness.
February 21, 2021/by Devin Aubert
How to Convert Your Leads Into Sales

How to Convert Your Leads Into Sales

One of the main goals of both business development and marketing is to generate quality leads. But then what do you do with those leads? It’s just as important to have a plan to convert leads as it is to collect them.
February 14, 2021/by Devin Aubert
How Can You Boost Your Sales Team's Productivity?

How Can You Boost Your Sales Team’s Productivity?

The sales field is dominated by a consistent sense of urgency. The urgency to meet quotas and goals, the urgency to outperform competitors, and the urgency to take advantage of available opportunities are all determining factors in how sales teams operate.
February 7, 2021/by Devin Aubert
myths about business development

Myths About Business Development

Business development is an important process that has evolved over the years. Overall, the process and implementation of business development is still a mystery to many.
January 31, 2021/by Devin Aubert

Want to Get to Know Your Referral Partners Better? Ask Them What Their New Year’s Resolutions Are

Recognition and gifting is an important way to show your appreciation for your partnerships. Check out our suggestions for holiday gifting.
December 28, 2020/by Devin Aubert

4 Effective Ways to Thank Your Referral Partners Over the Holidays

Recognition and gifting is an important way to show your appreciation for your partnerships. Check out our suggestions for holiday gifting.
December 21, 2020/by Devin Aubert

What Are the Fundamental Skills for Business Development?

Business development professionals evaluate fundamental business skills and work to identify opportunities for improvement.
December 14, 2020/by Devin Aubert

Business Development vs Sales, What’s the Difference?

Many are under the assumption that sales and business development are for all intents and purposes, synonymous. But this isn’t necessarily accurate. While the two are complementary to each other, they work to reach the same end goal by different means.
December 7, 2020/by Devin Aubert
Business Development Skills

5 Business Development Skills you Need to Learn

At the end of the day, business development is pulled into one singular category simply by the desire and motivation to make a business stronger. We’ve compiled a list of the top 5 skills that are necessary for successful business development.
November 25, 2020/by Devin Aubert
5 painless sales strategies that just keep giving

5 Painless Sales Strategies That Just Keep Giving

Sales strategies are essential to nailing down the objectives and goals of your business’s sales. Solidifying the correct strategy for your business may be the make or break to your success. Whether you’re focusing primarily on clarifying your buyer or differentiating from your competitors, here are 5 sales strategies that will just keep giving! 
October 29, 2020/by Devin Aubert
It's Q4, what are your strategies to hit end of year quotas

It’s Q4, what are your strategies to hit end of year quotas?

With the end of the year fast approaching, you want to be sure your team is prepared to meet Q4 quotas. Do you have a plan? If not, now’s the time! Get your plans in line to make sure you’re prepared to meet your sales goals.
October 29, 2020/by Devin Aubert
How to Streamline your Sales Team's Activities

How to Streamline your Sales Team’s Activities

There are various tools in the sales industry to assist with streamlining and simplifying your sales team’s activities. Streamlined activity is important to success because it allows you to maintain organization and in turn create better follow-up with sales leads. Take a look at your own business and think about what’s working and what’s not. Here are a few things to consider when looking to improve your sales.
October 29, 2020/by Devin Aubert
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